Contextual Customer Insights

This post was written by Paulina Wójciak, CEO Qualaroo UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the...

As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines. Every team...

Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle. So if you are a UX professional or product manager, and it feels that your projects are constantly getting sidelined,...

This post originally appeared on UsabilityGeek. Data doesn’t lie. That’s the general thinking in marketing and product development departments. That adage may be true, but it isn’t quite the whole truth. Data-driven decision-making is a huge part of working at SaaS companies. What gets lost in this narrative, though, is that qualitative data is an extremely valuable...

As marketers, we’re always hoping for more traffic, conversions, and leads. While new technologies like chatbots are trendy, most of our lead generation activities center around a relatively old piece of technology: the web form. Forms may seem old school in many ways, but new data collection methods as well as the increasing ability to...

This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu. Not too long ago, “streaming” music meant listening to the radio or watching music videos on MTV.  If you really loved an artist, you would pay between $10 and $20 for a tape or CD and listen to their...