Contextual Customer Insights

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Survey vs. Questionnaire: Definitions, Differences, and When to Use

Survey vs. Questionnaire: Definitions, Differences, and When to Use

Many people, including some professional researchers, use the words survey and questionnaire synonymously. But, there is a difference between survey vs. questionnaire. In some cases, using these two words interchangeably isn’t a big deal because the context usually clears things up. However, in other cases, a slight mishap can impact the message. That’s why researchers,...
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15 Best SoGoSurvey Alternatives & Competitors In 2023

15 Best SoGoSurvey Alternatives & Competitors In 2023

Your search for the best SoGoSurvey alternatives end here. We bring forth information on the top customer feedback tools, so you won’t have to search anymore. And we’ve put together the most detailed list on the internet for the best tools that are direct competitors of SoGoSurvey. But what do we have on our list?...
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Likert Scale Surveys: Why & How to Create Them (With Examples)

Likert Scale Surveys: Why & How to Create Them (With Examples)

Among many survey types that either offer you qualitative or quantitative insights, the Likert Scale gives you the best of both worlds.  To best describe the Likert scale in brief, it’s a 5 or 7 point scale that collects qualitative data in the form of options that say“I agree” or “I disagree” and represents these...
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